72SOLD is a real estate company founded by Greg Hague that promises to sell homes in eight days or less, often at a higher price than traditional methods.
The company employs an aggressive marketing strategy designed to create a sense of urgency among potential buyers, which can lead to quicker sales and potentially higher offers.
This review aims to provide a comprehensive analysis of 72SOLD Review examining its claims, service quality, financial aspects, and overall credibility.
The objective of the Review
The primary objective of this review is to determine whether 72SOLD lives up to its promises and whether it is a viable option for home sellers. Key questions include: Does 72SOLD deliver on its promise of quick sales and higher prices?
What is the quality of service provided by 72SOLD agents? Are there any hidden fees or transparency issues? How does 72SOLD compare to other real estate options?
History and Founding
72SOLD was founded in 2018 by Greg Hague, a seasoned real estate professional with a background in law. The company was initially launched with the promise of selling homes within 72 hours, a claim that has since been adjusted to an eight-day window due to changes in the real estate market.
The business model focuses on condensing the traditional home sale process into a shorter timeframe, leveraging high-intensity marketing techniques to attract buyers quickly.
How 72SOLD Works
The 72SOLD process begins with homeowners entering their address and basic property details on the company’s website. A 72SOLD agent then visits the property to finalize the asking price and create a marketing plan.
The company uses limited showings and open houses to generate a sense of urgency among buyers.
This approach is designed to minimize the inconvenience of multiple showings and create a competitive environment that can drive up the sale price.
Here’s a table summarizing the 72SOLD process:
| Step | Description |
| Fill out an online form | Submit details about your home and selling situation on the 72SOLD website. |
| Connect with an agent | An agent lists and markets your home using the 72SOLD strategy. |
| Receive an offer | Buyers are encouraged to make offers quickly, with a deadline set at 5 p.m. on Monday. |
| Close the sale | Go through the normal closing timeline, which can take 60 or more days. |
Service Quality
Customer Experience
Customer reviews of 72SOLD are mixed, with some praising the company for its efficiency and others criticizing it for poor communication and unmet promises.
Positive Reviews:
Many customers report receiving offers significantly above their asking price, sometimes tens of thousands of dollars more. Several reviews highlight the professionalism and responsiveness of 72SOLD agents, noting that they were knowledgeable and helpful throughout the process.
Negative Reviews:
Common complaints include a lack of communication, with some customers stating that they never heard back from the company after initial contact. Other negative reviews mention that 72SOLD did not deliver on its promise of a quick sale, with some homes remaining unsold for extended periods.
Here’s a table summarizing the positive and negative customer reviews:
| Review Type | Key Points |
| Positive | – Offers above asking price
– Professional and responsive agents |
| Negative | – Lack of communication
– Homes unsold for extended periods |
Agent Quality and Screening
One of the significant concerns about 72SOLD is the quality and vetting of its agents. Unlike other real estate companies that have stringent vetting processes, 72SOLD’s standards for agent selection are unclear.
Agents only need to pay for the marketing program to work with 72SOLD, raising questions about the consistency and quality of service provided.
Financial Aspects
Commission and Fees
72SOLD charges industry-standard real estate commissions, typically around 5-6%, split between the seller’s agent and the buyer’s agent. This fee structure is similar to traditional real estate transactions, and there are no apparent savings for sellers using 72SOLD.
Here’s a table comparing the commission rates of 72SOLD and traditional real estate agents:
| Service Provider | Commission Rate |
| 72SOLD | 5-6% |
| Traditional Agents | 5-6% |
Value for Money
While some customers report higher sale prices, the overall value for money provided by 72SOLD is debatable. The aggressive marketing strategy may not be suitable for all markets, and the lack of guaranteed savings on commission fees means that sellers might not see a significant financial benefit.
Credibility and Transparency
Claims and Promises
72SOLD makes several bold claims, including the ability to sell homes quickly and at higher prices. However, these claims are not always supported by customer experiences. The company’s marketing strategy relies heavily on high buyer demand, which may not be present in all markets.
Transparency Issues
Transparency is another area where 72SOLD falls short. The company does not disclose its fees and terms upfront, and many of the positive online reviews are from agents rather than actual customers. This lack of transparency can be misleading for potential sellers.
Pros and Cons
Advantages of Using 72SOLD
Speed of Sale: 72SOLD’s marketing strategy can lead to quick sales, which is beneficial for sellers in a hurry.
Potential for Higher Sale Prices: Some customers report receiving offers above their asking price, thanks to the competitive environment created by 72SOLD’s limited showings.
Convenience: The condensed sale process minimizes the inconvenience of multiple showings and open houses.
Disadvantages of Using 72SOLD
Inconsistencies in Service Quality: The quality of service can vary significantly depending on the agent, leading to mixed customer experiences.
Potential for Lower Sale Prices in Certain Markets: The aggressive marketing strategy may not work well in all markets, potentially leading to lower sale prices.
Issues with Communication and Follow-Through: Many customers report poor communication and a lack of follow-through on promises, which can be frustrating and stressful.
Alternatives to 72SOLD
Other Real Estate Options
Traditional Real Estate Agents: Traditional agents offer a more personalized approach and may provide better service quality and communication.
iBuyers like Opendoor and Offerpad: These companies offer quick sales and cash offers, which can be a good option for sellers needing a guaranteed fast sale.
Discount Brokers: Discount brokers offer lower commission fees, which can save sellers money while still providing essential real estate services.
Here’s a table comparing the pros and cons of different real estate options:
| Option | Pros | Cons |
| Traditional Agents | – Personalized service
– Better communication |
– Longer sale process |
| iBuyers | – Quick cash offers
– Guaranteed fast sale |
– Potentially lower sale prices |
| Discount Brokers | – Lower commission fees | – Limited services |
Comparison of Alternatives
Traditional Agents: Offer a more personalized and potentially higher-quality service but may take longer to sell the home.
iBuyers: Provide quick sales and cash offers but may offer lower prices than the market value.
Discount Brokers: Offer cost savings on commission fees but may not provide the same level of service as traditional agents.
Conclusion
Summary of Findings
72SOLD offers a unique approach to home selling, promising quick sales and higher prices through an aggressive marketing strategy. While some customers have had positive experiences, many others report issues with communication, service quality, and unmet promises.
The company’s lack of transparency and inconsistent agent quality are significant concerns.
Final Recommendations
72SOLD may be a good option for sellers in a hurry who are willing to take a risk on the company’s marketing strategy. However, those looking for a more reliable and transparent service may be better off with traditional real estate agents or other alternatives.
Future Outlook
For 72SOLD to improve its reputation and service quality, the company needs to address its transparency issues, implement stricter vetting standards for agents, and ensure consistent communication and follow-through with customers.
As the real estate market continues to evolve, 72SOLD’s aggressive marketing strategy may need to be adjusted to remain effective in different market conditions.
By incorporating relevant tables, this article provides a more comprehensive and visually appealing analysis of 72SOLD, making it easier for readers to understand and compare the key points.
Based on the provided sources, here are seven frequently asked questions (FAQs) about 72SOLD:
1. What is 72SOLD?
72SOLD is a real estate company that uses an aggressive marketing strategy to sell homes within eight days or less. It was founded by Greg Hague and aims to create competition and excitement among potential buyers by limiting the amount of time buyers can come to showings and make offers.
2. How does the 72SOLD process work?
The 72SOLD process involves four main steps:
Fill out an online form on the 72SOLD.com homepage.
Connect with an agent who will list and market your home using the 72SOLD strategy.
Receive an offer by the deadline set at 5 p.m. on Monday to encourage buyers to move swiftly.
Close the sale, which can take 60 or more days, even though the initial selling process aims for eight days or less.
3. Is 72SOLD a scam or legit?
72SOLD is a legitimate real estate company. It is not a scam but uses an aggressive marketing strategy to sell homes quickly. However, it cannot guarantee a fast sale like companies that buy houses for cash.
4. Can 72SOLD sell homes in any price range?
No, 72SOLD does not sell homes valued at less than $100,000. This limitation is disclosed on its FAQ page.
5. What are the fees for using 72SOLD?
The fees for using 72SOLD are similar to the average real estate commission you’d pay for a traditional sale. You’ll pay 2.5–3% to your 72SOLD agent and another 2.5–3% to the buyer’s agent.
6. Are 72SOLD reviews positive?
72SOLD has mostly positive online reviews, with a 4.9/5 average rating across Google, the Better Business Bureau, and Yelp. However, more than half of these reviews are from 72SOLD realtors. Reviews from actual customers are mixed, with many customers complaining that the company doesn’t live up to its promises.
7. What makes 72SOLD different from traditional real estate services?
72SOLD differentiates itself by offering a fast, streamlined process for selling homes, aiming to sell within eight days by creating a competitive environment among buyers.
This approach contrasts with traditional real estate services, which may involve longer selling periods and more extensive showings.
Additionally, 72SOLD claims to net sellers thousands more than selling traditionally, although these claims are subject to market conditions and cannot always be guaranteed.
